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Content writers should be hired based on the charges they impose on you. There are content writers that are more concerned with the prices than the content they are creating. This is not good at all and you shouldn't choose those writers. Go for content writers that have a passion for writing regardless of the cost you pay them. This will show perfection in the contents being written. Visit https://www.huffingtonpost.com/entry/8-resources-for-hiring-a-freelance-writer_us_595d2aece4b0326c0a8d146f for other references.